Final Evaluation Report: Best Practices for Enrolling Low-Income Beneficiaries into the Medicare Prescription Drug Benefit Program

Publisher: Washington, DC: Mathematica Policy Research
Feb 16, 2009
Mary Laschober and Jung Yee Kim
In 2006, optional coverage for outpatient prescription drugs (Medicare Part D) was added to the Medicare program, along with a low-income subsidy program to help beneficiaries with limited incomes pay for Part D out-of-pocket expenses. Mathematica’s study suggests the following best practices for enrolling these beneficiaries: use high-quality lists of leads to identify potential beneficiaries; identify and educate beneficiaries by reaching out to them through their daily activities; tailor messages to local markets and media; time community outreach to coincide with already planned activities; provide one-on-one assistance; use counselors that beneficiaries trust; and provide assistance in beneficiary’s primary language.