Differences Among Consumer Segments with Regard to Perceptions of Comparative Effectiveness Research

Publisher: Journal of Comparative Effectiveness Research, vol. 3, no. 6
Dec 30, 2014
Authors
Sunyna S. Williams and Sloane L. Frost

Key Findings:

  • Active consumers (high skills and motivation) reported the highest levels of engagement in various behaviors.
  • Passive consumers (low skills and motivation) reported the lowest levels of engagement in various behaviors.
  • High-effort consumers (low skills, high motivation) reported more positive attitudes and opinions and more engagement in various behaviors than did complacent consumers (high skills, low motivation).